Marketing

Precision Wellness Center is a fitness group and gym based in Santa Cruz, CA. They wanted a suite of brochures to market their various programs. I had the challenge of reworking their brand identity, making use of their old logo symbol, but creating new logotypes and treatments for their organization and the programs within. Beyond the brochures there will also be some advertising using the new aesthetic I have put together.

This is the monthly digital newsletter for the Stanford Online High School. Once strictly a plain-text, informational document, I have transformed the Newsletter into a contemporary digital magazine that is a community-driven publication. Besides creating all the layouts and graphics, I also came up with the idea for an “Artist Spotlight,” where students submit their artwork to be featured in the publication, and their work greatly contributed to the publication covers.
This is the yearly published journal for the Stanford Online High School which features the winning papers from the annual Student Writing Competition. Each year I have created a new look and feel for the journal based on the chosen photo or artwork for the cover. The color blue inadvertently became an aesthetic factor that ties them all together.
This is a set of album and EP covers for indie musician Zaturn Valley. It was fun to design these for my friend, as all of the photos were from his grandparents’ personal photo albums.
Branding identity designed for a local baked goods caterer Sweet Survival. I created a logo, business cards, letterhead, stickers and Wordpress blog. I included the logo roughs because they were so fun to create!

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